Privacy policy

Privacy Policy

Predator operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Predator is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us. In case of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified. We may collect or process the following types of personal information depending on your interactions with the Services, your location, and applicable law:

  • Contact details: name, address, billing address, shipping address, phone number, email address.

  • Financial information: credit/debit card numbers, payment account information, transaction details, payment confirmation, and other payment details.

  • Account information: username, password, security questions, preferences, and settings.

  • Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, and past transactions.

  • Communications: information provided when contacting customer support.

  • Device information: device, browser, network connection, IP address, and other unique identifiers.

  • Usage information: interaction with the Services, including navigation and behavior on the site.

Sources of Personal Information

We may collect personal information from:

  • Directly from you when you create an account, use the Services, or communicate with us.

  • Automatically through the Services, including via cookies and similar technologies.

  • Service providers engaged to perform services on our behalf.

  • Partners or third parties that provide data relevant to our Services.

How We Use Your Personal Information

We may use personal information to:

  • Provide, tailor, and improve Services: fulfill orders, process payments, remember preferences, send notifications, manage accounts, arrange shipping, facilitate returns/exchanges, enable reviews, and create a personalized shopping experience.

  • Marketing and Advertising: send promotional communications and display targeted ads based on prior activity.

  • Security and Fraud Prevention: authenticate accounts, detect and prevent fraud, protect public safety, and maintain a secure shopping experience.

  • Communicate with you: provide customer support and maintain a business relationship.

  • Legal compliance: respond to lawful requests, investigations, litigation, and enforce our policies.

Disclosure of Personal Information

We may share your information with:

  • Shopify and third-party service providers for IT management, payment processing, data analytics, customer support, cloud storage, and fulfillment.

  • Business and marketing partners for advertising and promotional purposes.

  • Affiliates or corporate group members.

  • In business transactions such as mergers, acquisitions, or legal obligations.

Relationship with Shopify

Shopify hosts the Services and may collect, store, and process information about your use of the Services. Shopify may also use certain enhanced features incorporating data from our store and other merchants. For more information, see the Shopify Privacy Policy.

Third-Party Websites and Links

The Services may link to third-party sites. We are not responsible for their privacy or security practices. Information shared on public or third-party platforms may be visible to others.

Children’s Data

The Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. Parents or guardians can contact us to request deletion of their child’s information.

Security and Retention

We cannot guarantee perfect security. Retention of personal information depends on business needs, legal obligations, and dispute resolution.

Your Rights and Choices

Depending on your location, you may have rights including:

  • Access/Know: request access to your personal information.

  • Delete: request deletion of your personal information.

  • Correct: request corrections.

  • Portability: request a copy or transfer of your personal information.

  • Manage Communication Preferences: opt out of promotional emails; non-promotional emails will still be sent.

Additional rights may apply in the UK or EEA, including objection to processing, restriction of processing, and withdrawal of consent.

We will not discriminate for exercising your rights. Verification of identity may be required. Authorized agents may make requests on your behalf.

Complaints

For complaints about how we process your personal information, contact us at the details below, or reach out to your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside your country. Transfers outside the EEA or UK rely on recognized mechanisms, such as the EU Standard Contractual Clauses, unless otherwise protected.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to practices, operations, or legal requirements. Updates will be posted here with the revised “Last Updated” date.

Contact

For questions or to exercise your rights, contact us at:

Email: info@predatoreyewear.com
Address: Viale Anchise 53, Colli di Enea, RM, 00071, Italy

Predator is the data controller of your personal information in accordance with applicable data protection laws.